Who we are

Imran Khan (Founder)

TransformNow’s inception in 2013 marked the formalisation of a journey that commenced long before, fueled by a resolute commitment to improving the health and fitness of our clients. This commitment was born from personal adversity as I navigated a maze of medical diagnoses and treatments. In my early 20s, I was diagnosed with a ‘mysterious nerve pain syndrome’, failed back syndrome, severe arthritis, fibromyalgia, multiple disc herniations and nerve compressions, and even told I was too tall and my spine was too small. Despite seven spinal surgeries and bleak prognoses from conventional medical practitioners, I was left with severe foot drop, tibial nerve damage, muscle degeneration, and little or no hope from surgeons. I was even given a letter to apply for disability benefits. A new approach was needed, and I refused to accept a life of disability. I sought alternative approaches to healing.

I spoke to experts from around the world and, after spending a small fortune, realised that the narrative was the same everywhere—true alternatives were hard to find. Fortunately, I refused to accept the prognosis and sought out alternative solutions. Through a very aggressive rehabilitation program, significant dietary changes, and the use of specific medically licensed bio-identical hormones to delay muscle wasting, I began to see progress. I chose not to follow conventional physiotherapy and rehabilitation techniques, instead using a pragmatic approach based on my own biomechanics, body size, and movement patterns. Initially, progress was slow, but step by step—from using two crutches, to a walking stick, to walking unaided—I eventually managed a full bodyweight squat. From there, I gradually progressed to using a barbell, then adding plates, rebuilding both my strength and confidence.

I also made the decision to discontinue all medications. Although I had been prescribed nerve relaxants, anti-inflammatory tablets, morphine, and antidepressants, I am grateful that I never took them. Instead, I relied on a combination of advanced tools including blood testing, targeted supplements, electrical stimulation, and disciplined rehabilitation. Slowly but surely, the muscle I had lost began to return. I regained near-normal mobility, experienced minimal pain, and no longer needed any medication. This recovery journey culminated in competing—and even winning—in several powerlifting competitions.

The entire experience inspired me to pursue further study and contribute to the field through academic research, with the goal of helping others who face similar challenges. This journey led me to discover the transformative power of a functional health approach, which not only alleviated my conditions but enabled me to surpass expectations by competing in powerlifting, defying the prognosis of permanent disability. This experience illuminated the limitations of traditional medical paradigms and inspired the founding principles of TransformNow.

At TransformNow, we embrace a holistic approach to health and well-being, informed by over 20 years of experience in both practical application and academic exploration within the health sector. Our reach extends beyond borders, as we collaborate with esteemed clinics, doctors, academics, and athletes abroad. The desire to help and improve led to working on projects in conflict zones and disaster zones for agencies such as DFID, the UN, MSF, independent health organisations, and emergency relief charities.

Drawing from a wealth of accumulated knowledge and contemporary research methodologies, we have curated a diverse array of programs tailored to address our clients’ multifaceted needs. Rejecting pseudoscience and academic jargon, we distil complex research into actionable science, offering proven health optimisation techniques and personalised plans tailored to individual needs.

Our commitment to excellence has been recognised through accolades such as the UK Fitness Awards 2019 for Science and Innovation. Additionally, we have contributed to groundbreaking discussions on human enhancement, longevity, and wellness, participating in esteemed panels at the House of Lords and collaborating on joint research projects with leading institutions and companies.

As a lifelong advocate for sports and physical fitness, particularly in disciplines like bodybuilding, powerlifting, and combat sports, I have expanded our focus to encompass athletes’ health management and optimisation. This expertise extends to non-professional enthusiasts and competitive athletes, with countless success stories attesting to the transformative impact of our approach.

Today, our clientele spans diverse backgrounds, ranging from school teachers to bank managers, as well as professional athletes and world champions. Our commitment to continuous learning and development ensures that we remain at the forefront of innovation, empowering individuals to achieve their health and fitness goals with confidence and clarity.

To add depth, all CQC-regulated services, prescriptions, medical oversight, diagnosis, and treatments are conducted by Chelsea Pharmacy and Medical Practice, based at 61-63 Sloane Avenue, London, SW3 3DH. You can learn more at www.chelseapharmacyandmedicalclinic.co.uk. We are proud to work with our wonderful colleagues and advisors Dr. Ashkur Rahman and Dr. Klaudia, who lead on medical care and clinical excellence. We are also able to signpost our clients to trusted experts across a wide range of health-related fields when needed.

In this era of massive medical advancements, the rise of AI tools, DNA and epigenetic testing, cutting-edge diagnostics, and emerging therapies such as peptides, SARMs, and stem cells, we are on the brink of a new revolution in healthcare. However, with these new therapies come significant challenges within regulatory frameworks such as the CQC, MHRA, and other governing bodies. Additionally, with new interventions, a form of medical dissonance often arises — where healthcare systems, practitioners, and patients may be misaligned in understanding and approach. This dissonance can ultimately lead to patients and clients not receiving the best possible advice or treatment options.

The rate of innovation and the introduction of new interventions is truly unprecedented in the history of healthcare. The COVID-19 pandemic highlighted the limitations of conventional medicine and underscored the importance of personal agency in healthcare. At TransformNow, we believe people must be empowered to take responsibility for their health. This includes access to alternative techniques, medically sound supplements, performance-enhancing protocols, and credible biohacking strategies. Clients deserve the right not only to choose their path but to actively improve their well-being.

TransformNow remains steadfast in our mission to empower individuals to feel better, move better, and look better, guided by a commitment to personalised care and unparalleled excellence.

We are constantly learning, developing, and expanding our team of advisors, which includes academics, doctors, and medical experts. Our efforts, research, and determination have led to continued investigation and innovation in the field. We are currently involved in the largest peer-reviewed study on testosterone replacement therapy (TRT) — exploring its uses, motivations, side effects, and benefits — being conducted in the UK, and possibly the world. This research has been underway for over seven years and has faced significant challenges, including navigating complex research ethics processes, working with supervisory teams, securing approval from ethical committees, and even necessitating a change in university to ensure the study’s integrity and progression. We are now preparing to publish the initial findings in collaboration with Swansea University throughout 2025 and 2026. The results will not only help to create new safety protocols but also challenge outdated narratives. In the years to come, this work is expected to be recognised as a landmark study that laid the foundation for further research and the development of new clinical techniques and understandings. We have been pioneers in many aspects, but we always follow our motto: feel better, move better, and look better, while maintaining a high quality of service and personalisation.